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Meta ad to WhatsApp conversion tracking

Tracks the customer journey from a Meta ad to a WhatsApp conversation to a purchase, without relying on the standard pixel.

Year
2024
Data charts on a monitor
Illustrative photo. We do not publish screenshots of client systems.

What we did

  • Continuously updated ROAS and conversion funnel dashboards.
  • Ad budget allocation suggestions and anomaly detection.

Technology

  • Next.js
  • Django
  • Python
  • PostgreSQL
  • Redis
  • Meta Ads API
  • WhatsApp API
  • Celery
  • Docker
  • GCP

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Need a system like this?

Tell us about it in a free consultation. We will help map out what needs to be built and roughly what it will cost.